FatigueDoctorNC.com SEO Action Plan

The FAQ page has 7 questions with detailed, authentic, practitioner-written answers covering:

• Stress and fatigue connection
• Thyroid issues causing fatigue
• Anemia and iron deficiency
• Lyme disease and fatigue
• Viral infections (EBV, etc.)
• Hormone imbalance
• Hypometabolic syndrome

This content is excellent, conversational, and exactly the kind of material AI engines cite. It needs FAQ schema, passage optimization, and expansion into blog posts.

/                                    (Home : bloated with doctor bios)
/about-us/                           (Our Story : weak title)
/fatigue-testing/                    (All testing lumped on one page)
/faq/                                (7 questions, no schema)
/blog/                               (Zero posts : "No Results Found")
/contact/                            (No NAP, no map)
/book-call/                          (Extremely thin)
/disclaimer/                         (Legal)
/privacy-policy/                     (Legal)
/terms/                              (Legal)
/coming-soon/                        (Should not exist)

Proposed Structure (Hub + Spoke with Condition Authority)

/                                    (Home : keyword-optimized, lean)
/about/                              (Dr. Bradshaw + Hilary bios, credentials, approach)

/conditions/                         (Hub : fatigue causes)
/conditions/thyroid-fatigue/         (Thyroid issues causing fatigue)
/conditions/adrenal-fatigue/         (Adrenal fatigue testing)
/conditions/chronic-fatigue/         (Chronic fatigue syndrome)
/conditions/lyme-disease-fatigue/    (Lyme disease and fatigue)
/conditions/ebv-fatigue/             (Epstein-Barr virus fatigue)
/conditions/hormone-imbalance-fatigue/ (Hormones and fatigue)
/conditions/anemia-fatigue/          (Anemia and iron deficiency)
/conditions/hypometabolic-syndrome/  (Hypometabolic syndrome)

/testing/                            (Hub : all testing overview)
/testing/blood-testing/              (Comprehensive blood panel)
/testing/organic-acids-test/         (OAT testing)
/testing/adrenal-stress-profile/     (Adrenocortex/HU-Map)
/testing/gut-health/                 (Stool/gut testing)
/testing/spirometry/                 (Lung function)
/testing/ekg/                        (Heart rhythm)

/locations/                          (Hub : service areas)
/locations/wilmington-nc/            (Primary location page)
/locations/remote-testing/           (Mail-in testing for all of NC)

/how-it-works/                       (Process page : 3 steps)
/blog/                               (Blog index : now with posts)
/blog/[topic-slugs]/                 (New content)
/faq/                                (FAQ with FAQPage schema)
/book-call/                          (Expanded discovery call page)
/contact/                            (Contact with NAP + map)

Proposed Main Navigation

Item	Dropdown	Purpose
Home	:	Brand + primary keyword landing
About ▾	Dr. Bradshaw | Hilary Rutledge | Our Approach	E-E-A-T signals, practitioner authority
Why You're Fatigued ▾	Thyroid Issues | Hormone Imbalance | Chronic Infections | Adrenal Fatigue | Anemia & Iron | Gut Health	Condition authority hub, matches search queries people type when fatigued
Our Testing ▾	Blood Testing | Organic Acids Test | Stress Profile | Gut Testing | Spirometry | EKG	Service pages, matches "fatigue testing" queries
Blog	:	Content hub (once posts are published)
FAQ	:	FAQ with schema markup
Book Free Call	:	Primary CTA, always visible, styled as button

Each location page needs:

• H1: "Fatigue Testing & Root-Cause Evaluation in Wilmington, NC"
• 600+ words of unique, locally-relevant content
• Reference to Wilmington Functional Medicine as the parent business with NAP
• Link to parent Google Business Profile
• Embedded Google Map showing office location
• Mention of Wilmington neighborhoods and landmarks (Wrightsville Beach, Mayfaire, downtown Wilmington)
• Internal links to condition pages and testing pages
• FAQ section specific to Wilmington patients
• CTA: Book Free Discovery Call
• Note that testing can also be done remotely across NC

This page is a key differentiator. Many fatigue patients are too tired to travel.

• H1: "Fatigue Testing by Mail: Available Across North Carolina"
• Explain the remote testing process (lab kits mailed, results reviewed via telehealth)
• List which tests can be done remotely (blood via local lab draw, OAT via urine kit, stool kit, adrenal saliva kit)
• Target keyword: "fatigue testing by mail nc"
• CTA: Book Free Discovery Call

{
  "@context": "https://schema.org",
  "@type": "MedicalBusiness",
  "name": "Wilmington Functional Medicine",
  "alternateName": "FatigueDoctorNC.com",
  "url": "https://fatiguedoctornc.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "...",
    "addressLocality": "Wilmington",
    "addressRegion": "NC",
    "postalCode": "28401",
    "addressCountry": "US"
  },
  "areaServed": [
    {"@type": "City", "name": "Wilmington"},
    {"@type": "State", "name": "North Carolina"}
  ],
  "medicalSpecialty": "FunctionalMedicine",
  "availableService": [
    "Comprehensive Blood Testing",
    "Organic Acids Test (OAT)",
    "Adrenocortex Stress Profile",
    "Stool and Gut Health Testing",
    "Spirometry",
    "EKG"
  ]
}

The /book-call/ page needs:

• H1: "Book Your Free Fatigue Discovery Call"
• Subheading: "15 minutes. No cost. No obligation. Just answers."
• What to expect section: Step-by-step what happens on the call
• Who it's for: "You're tired of being tired. You've been told your labs are normal. You want real answers."
• Testimonial: One strong patient quote
• Embedded scheduler (Calendly, Cal.com, or similar)
• Phone number: For those who prefer to call
• Location note: "Available in-person at our Wilmington, NC office or via telehealth for patients across North Carolina"